The last year and a half has been harder on landlords than COVID was. “COVID really freaked me out,” Chase Calhoun said on the Relentless Growth Podcast, but leasing was fast and rent came in. Now leasing is slower in Central Arkansas and more tenants are falling behind. Here is what Chase and co-host Jack Maher, who runs a property management company outside Nashville, have changed to keep rent coming in and good tenants staying.

Late rent: get involved early

Tenants who fall behind tend to pay the landlord who follows up. Most are squeezed by other bills, and the quiet ones get paid last. The bigger risk is what Chase calls the point of no return: once a tenant is far enough behind that catching up feels impossible, they move out or end in an eviction. Both cost the owner more than an early phone call.

What works for both hosts:

01
Message first, through the portal Chase’s team sends reminders through AppFolio, which keeps a log anyone on the team can read.
02
Pick up the phone when a message gets no answer Jack’s team calls once rent is past due. “It feels more human,” Chase said, and calls get answers that messages do not.
03
Hold them to their own date If a tenant says they will know more on Tuesday and pay Friday, Jack’s team calls on Tuesday, not Friday.
04
Explain what an eviction does to them Many tenants, especially younger ones, do not know an eviction can make it close to impossible to rent again, and hurts credit for years. Framed that way, the call is about their future, not your collections.
05
Be kind and firm at once The tenant agreed to pay on a date, and the owner’s mortgage, taxes and insurance depend on it. Both can be true in the same conversation.

Catching a tenant early does them a favor too. Getting them current avoids an eviction record that follows them for years.

Slow leasing: concessions that work in 2026

Chase’s team has tried free first months, no security deposit and even a free TV, and has largely gone back to plain price reductions. One caution: a rent cut is fine on a single-family house or duplex, but on small multifamily it lowers the property’s value, because value follows rent.

Other ideas from the episode:

01
A gift card instead of a free month A build-to-rent community Chase heard about at a conference offers a $1,000 home-goods gift card at signing. It costs less than a month of rent and gets the tenant decorating, and invested, right away.
02
Price each unit on its features Jack’s team prices units facing trees, or with vaulted ceilings, above the rest. Demand goes where they want it.
03
Sell the experience, not just the square footage Jack trains leasing agents to explain how the management and maintenance differ, and then delivers on it.
04
Know what the market is doing If every competitor offers a free month, prospects will ask why you do not.

Keeping tenants: the first week matters most

Maintenance is the most common reason tenants leave. Both hosts have changed how a lease starts:

01
Expect the move-in inspection People in a new home search every corner for flaws. Chase has his team treat those first-week complaints with grace and fix what is real quickly.
02
Walk the unit before they find it Jack’s team walks every vacant unit every other day, and again within 24 hours of a move-in. A problem fixed on day one turns into a good first impression.
03
Meet them in person On Jack’s properties, a maintenance tech meets each new tenant at the unit, explains what is theirs and what is the landlord’s, and makes them comfortable calling.
04
Everyone is in sales The person who fixes the sink has as much to do with the renewal as the leasing agent.

The small owner’s advantage

National landlords struggle to be personal at scale. A small portfolio can be, and a renewal or a unit leased a month sooner pays for the time many times over. Slow markets are the time to tighten operations, because the gains carry over when the market turns.

How we handle it at Chase Calhoun Real Estate

Late rent is followed up through the AppFolio portal and then by phone. Maintenance requests get same-business-day acknowledgment and are scheduled within 48 hours. Our target is 95%+ occupancy with vacancies under 30 days. Late and NSF fees are charged to the tenant, not the owner. See our pricing.

Have a rental that is sitting or a tenant who is behind? Get a free rental analysis and we will tell you what we would do.

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