Sherwood and Bryant are the two strongest “boring great” rental markets in Central Arkansas. Both deliver Class B family-renter stability, predictable cash flow, and low turnover. The differences are subtle but matter for investor decision-making.
Market overview
| Metric | Sherwood | Bryant |
|---|---|---|
| Population | ~32k | ~22k |
| Median home price | $215k–$255k | $235k–$285k |
| Median rent (3-bed SFR) | $1,350–$1,650 | $1,450–$1,750 |
| Class B cap rate (stabilized) | 7.5–8.5% | 7–8% |
| Days-on-market (lease) | 15–25 days | 14–22 days |
| Typical tenancy length | 2.5–3.5 yrs | 2.5–4 yrs |
| Turnover rate (annualized) | ~30% | ~25% |
| Tenant pool | Family, professional | Family, professional |
Where Sherwood wins
- Larger inventory; more deal flow
- Slightly better cap rates
- Closer proximity to Little Rock job centers
- Broader rental price points (more entry-level options)
Where Bryant wins
- Longer average tenancy (lower turnover cost over time)
- Higher household income tenant pool
- Strong school district reputation drives family renter demand
- Slightly more appreciation tailwind
How we’d advise different investor profiles
- Cash flow first: Sherwood, slightly higher cap, deeper inventory
- Low touch, long tenancy: Bryant, strongest tenant retention
- Class A new build or higher-end rental: Bryant
- Volume builder targeting 5+ units: Sherwood
Related resources
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